Best Humor Foster Farms Title: Truck Agency: Goodby, Berlin & Silverstein Creative Directors: Rich Silverstein, Jeffrey Goodby Art Director: Tom Routson Copywriter: Bob Kerstetter Production company: Red Dog Films Director: Marc Chiat To tout Foster Farms' locally produced chickens as fresher and more natural than the Eastern Seaboard brands, GBS has built a campaign around two sad-sack Eastern fowl-funnier-looking than Frank Perdue-who try in vain to make the grade as Foster Farm chickens. Of course, you have to buy the premise that chickens will do anything to end up shaked-and-baked. But then, it worked for Charlie the Tuna. These spots have an attention to detail in which every nuance contributes to the joke. Here, our Foster Farm wannabes are parked on a California road-side, the inside of their car a natural-food-loving consumer's nightmare: congealed pizza slices, fast food wrappers and sugar-coated fat-fried donuts. The car's rear end is emblazoned with a (literally) chicken-scrawled sign, "Free donuts for Foster Farm drivers." They just have to wait for the Foster Farm truck to stop and the two will hop aboard, Foster Farm chickens at last. Naturally, the hale Foster Farm driver knows inferior chickens when he sees them - he blows right by. Sorry, chickens.   Article from ADWEEK, January 31, 1994 Copyright ADWEEK, 1994 Home What's New | Features | Commercials | Resume | Realistic | Whimsical | Scary | Animatronics Prosthetics | Puppets | Publicity | Waldo® | TCS Fun | FX FAQ | Feedback | Reference Except where noted, all contents are the property of The Character Shop, Inc. and copyright 1995-98